Munich (München), Germany

Documentary and Television Advertising Studies

Dokumentarfilm und Fernsehpublizistik

Integrated Master's degree
Language: GermanStudies in German
Subject area: journalism and information
Qualification: Diplom
Kind of studies: full-time studies
University website: www.hff-muc.de
Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad" for short.
Television
Television (TV) is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in colour, and in two or three dimensions and sound. The term can refer to a television set, a television program ("TV show"), or the medium of television transmission. Television is a mass medium for advertising, entertainment and news.
Advertising
Advertising reaches out to touch the fantasy part of people's lives. And you know, most people's fantasies are pretty sad.
Frederik Pohl, The Way The Future Was, 1978
Television
Thanks to TV and for the convenience of TV, you can only be one of two kinds of human beings, either a liberal or a conservative.
Kurt Vonnegut, in Cold Turkey at In These Times (10 May 2004)
Advertising
She’s the quintessence of the horror behind the bright billboard. She’s the smile that tricks you into throwing away your money and your life. She’s the eyes that lead you on and on, and then show you death. She’s the creature you give everything for and never really get. She’s the being that takes everything you’ve got and gives nothing in return. When you yearn towards her face on the billboards, remember that. She’s the lure. She’s the bait. She’s the Girl.
Fritz Leiber, The Girl with the Hungry Eyes (1949) in the collection Night’s Black Agents
Privacy Policy