Birmingham, United Kingdom

Design, Enterprise and Innovation

Integrated Master's degree
Language: EnglishStudies in English
Subject area: arts
Qualification: MSc
Kind of studies: full-time studies
Master of Science (MSci)
University website: www.aston.ac.uk
Design
Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction (as in architectural blueprints, engineering drawings, business processes, circuit diagrams, and sewing patterns). Design has different connotations in different fields (see design disciplines below). In some cases, the direct construction of an object (as in pottery, engineering, management, coding, and graphic design) is also considered to use design thinking.
Enterprise
Enterprise (or the archaic spelling Enterprize) may refer to:
Innovation
Innovation can be defined simply as a "new idea, device or method". However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. Such innovation takes place through the provision of more-effective products, processes, services, technologies, or business models that are made available to markets, governments and society. The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society. Innovation is related to, but not the same as, invention, as innovation is more apt to involve the practical implementation of an invention (i.e. new/improved ability) to make a meaningful impact in the market or society, and not all innovations require an invention. Innovation often manifests itself via the engineering process, when the problem being solved is of a technical or scientific nature. The opposite of innovation is exnovation.
Design
Good design is a Renaissance attitude that combines technology, cognitive science, human need and beauty to produce something.
Paola Antonelli (2001), curator of architecture and design, Museum of Modern Art, New York, in A Conversation About The Good, The Bad And The Ugly
Design
The design process involves a series of operations. In map design, it is convenient to break this sequence into three stages. In the first stage, you draw heavily on imagination and creativity. You think of various graphic possibilities, consider alternative ways...
Arthur H. Robinson (1953) Elements of Cartography p. 318
Innovation
Innovation is more than having new ideas: it includes the process of successfully introducing them or making things happen in a new way. It turns ideas into useful, practicable and commercial products or services.
John Adair (b.1934), British author, writer on business leadership. ‘Taking good ideas to market’, Ch 11, Effective Innovation (2009), revised edition.
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